Archives / 2012 / July

Google Content Experiments doesn’t have Multivariate testing — why?

split testing / testing software

Well the new Google tool “Content Experiments” just came out and replaces the old school “Website Optimizer”.  One interesting thing is that the Multivariate or Multivariable split testing has gone away. This certainly simplifies things, but is it for... Read More »

Why The End Of GWO (Google Website Optimizer) Is The Greatest Thing Ever?

split testing / testing software / website optimization

If you haven’t heard, Google is changing “Google Website Optimizer” into “Content Experiments”. I personally feel that this is the best thing ever because a lot more people are going to move AWAY from using Google’s website optimization tools... Read More »