Archives / 2012 / May

Understanding Entire Marketing Pathways

marketing / website optimization

Many marketers make the mistake of looking at things in isolation. They only see the parts, and not the whole sales process. As marketers, we see: ads, optin pages, sales letters, order pages and upsell pages. However, as a... Read More »

Developing The Right Business Building Mindset

optimization company / split testing / website optimization

Very few “experts” will ever admit that their suggestions are simply their BEST GUESSES. I’m almost willing to bet that if you go to 100 big Madison avenue advertising agencies, not one will ever say: “You know what Mr.... Read More »